Comments on: The future of TV campaigns is a measurable one https://www.marketingmag.com.au/digital-playground/the-future-of-tv-campaigns-is-a-measurable-one/ Australia's only dedicated resource for professional marketers Thu, 20 Oct 2022 11:33:28 +0000 hourly 1 https://wordpress.org/?v=6.3 By: The future of TV campaigns is a measurable one – Marketing magazine Australia - Exozed https://www.marketingmag.com.au/digital-playground/the-future-of-tv-campaigns-is-a-measurable-one/#comment-518 Thu, 20 Oct 2022 11:33:28 +0000 https://marketing-mag.local/uncategorized/the-future-of-tv-campaigns-is-a-measurable-one/#comment-518 […] source […]

]]> By: A New Path For Netflix? – Blogging with Katie Heath https://www.marketingmag.com.au/digital-playground/the-future-of-tv-campaigns-is-a-measurable-one/#comment-208 Thu, 01 Sep 2022 22:30:52 +0000 https://marketing-mag.local/uncategorized/the-future-of-tv-campaigns-is-a-measurable-one/#comment-208 […] week we uncovered that 75% of Australians watch both linear tv and streaming services, and that the rise of Smart TV’s is playing a big […]

]]> By: The future of TV campaigns is a measurable one - Marketing magazine Australia - Marketinghub https://www.marketingmag.com.au/digital-playground/the-future-of-tv-campaigns-is-a-measurable-one/#comment-178 Fri, 26 Aug 2022 00:30:26 +0000 https://marketing-mag.local/uncategorized/the-future-of-tv-campaigns-is-a-measurable-one/#comment-178 […] source […]

]]> By: TV Advertisement. Dead or Alive? – Blogging with Katie Heath https://www.marketingmag.com.au/digital-playground/the-future-of-tv-campaigns-is-a-measurable-one/#comment-176 Thu, 25 Aug 2022 09:32:05 +0000 https://marketing-mag.local/uncategorized/the-future-of-tv-campaigns-is-a-measurable-one/#comment-176 […] answer is no. In fact 78% of Australians watch linear TV, whilst 18% exclusively use streaming. However, 75% tune in to both! So what does this mean for advertising? It means that TV advertising […]

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