New & exciting australia from across the globe | Marketing Mag https://www.marketingmag.com.au/tag/australia/ Australia's only dedicated resource for professional marketers Tue, 11 Jul 2023 05:14:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.3 https://www.marketingmag.com.au/wp-content/uploads/2022/05/MK_logo-80x80.png New & exciting australia from across the globe | Marketing Mag https://www.marketingmag.com.au/tag/australia/ 32 32 Australia the country most nervous about AI https://www.marketingmag.com.au/news/australia-the-country-most-nervous-about-ai/ https://www.marketingmag.com.au/news/australia-the-country-most-nervous-about-ai/#respond Tue, 11 Jul 2023 05:14:55 +0000 https://www.marketingmag.com.au/?p=26562

Australians are the most nervous globally about the potential impact of AI, according to new research.

Results of the ‘Global Advisor’ survey from Ipsos point to a spectrum of global perspectives regarding the increasing prominence of artificial intelligence, with Australians more wary of the technology than any other populace. Sixty-nine percent of us report being concerned about AI.

Ipsos Australia director David Elliott says, “Australians are overwhelmingly nervous about the rapid evolution of AI and the impact it will have in the coming years on the domestic economy and the job market.”

Only 40 percent of Australians are excited about the AI revolution, with most people reporting that they do not trust AI

Australians are increasingly nervous

Since Ipsos last surveyed AI sentiment 18 months ago, the long foretold AI revolution kicked off. It seems that this wave of AI popularity may have contributed to increasing concerns, as the share of global respondents nervous about AI rose 12 percentage points.

Elliott says that AI has an “image problem” in Australia as most people are afraid of it and concerned for the security of their personal data. According to the survey, only 38 percent of Australians believe their data is safe with AI. 

But he believes the negativity is overblown.

“There’s a need for mass education around the technology, particularly its potential in increasing workplace efficiencies and improving day-to-day life,” says Elliott.

Skewed global attitudes to AI

The sense of alarm in Australia is not common across the other 30 countries included in the survey, with many of them rather trusting of AI. Japan is the country least nervous about AI with only 23 percent of the population reporting concerns.

Ipsos discovered that on average emerging economies were more optimistic about AI, while high-income countries tended to be most wary. However, workers in Southeast Asia expect their employment to be most affected by AI, while Northern Europeans are the most confident of enduring.

Fifty-seven percent of global participants expect AI to change how they work within five years, and 36 percent expect it to change their current job.

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Australian EV charging start-up strikes big partnership for Canadian market https://www.marketingmag.com.au/tech-data/australian-ev-charging-start-up-strikes-big-partnership-for-canadian-market/ https://www.marketingmag.com.au/tech-data/australian-ev-charging-start-up-strikes-big-partnership-for-canadian-market/#respond Thu, 22 Jun 2023 03:48:44 +0000 https://www.marketingmag.com.au/?p=26441

Most public attention directed towards the EV industry focuses on the vehicles themselves, but there’s an Aussie start-up making moves in the servicing space.

Australian EV charging station company JOLT has entered into a deal with communications technology company TELUS to see 5000 chargers installed across Canadian cities, beginning with Vancouver and Toronto.

“Canadian cities have some of the highest EV uptake in North America and free public charging will make it even easier for Canadians to own an electric vehicle,” says JOLT CEO Doug McNamee.

Marketers should find JOLT interesting as it avoids charging for charging, by subsidising costs through integrating advertising into its stations. The ‘out-of-home advertising’ program gives brands opportunities in public spaces, and direct access to the EV drivers held captive while charging.

JOLT’s street side chargers give EV drivers up to seven kWh of free charging per day, equivalent to roughly 50 kilometres of range. A similar offer will be in place in Canada.

Aussie EV chargers in North America

“As JOLT’s newest international market outside Australia, this partnership with TELUS is just the start of our ambitious plan to build tens of thousands of sites over the next decade in major cities globally, starting in Canada later this year,” says McNamee.

McNamee highlighted the importance of shared values of sustainability and innovation to the partnership with TELUS. The chargers will include TELUS public Wi-Fi capability.

The Canadian EV market is expected to have significant growth over the next decade, so this deal positions JOLT well for further expansion. By 2030, 13 million EVs are forecasted to be on Canadian roads and will require 200,000 chargers.

Outpacing the Australian market

Australians have been slow to adopt Electric Vehicles. In 2022, EVs only accounted for 0.78 percent of new car sales, well behind the global average of 4.7 percent.

So the company is expanding into the global market, having launched in New Zealand last year.

But in the last 12 months JOLT has also seen significant domestic growth, with an 84 percent increase in the number of chargers. Are Australian consumers finally jumping on board?

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Bunnings research shows acts of service is the new love language https://www.marketingmag.com.au/news/bunnings-research-shows-acts-of-service-is-the-new-love-language/ https://www.marketingmag.com.au/news/bunnings-research-shows-acts-of-service-is-the-new-love-language/#respond Thu, 09 Feb 2023 22:37:39 +0000 https://www.marketingmag.com.au/?p=25724 A Bunnings finding has stated that Aussies prefer an act of service rather than a physical gift for Valentine’s Day.

This year, eight in ten Aussies are ditching the flowers and chocolates and are craving for quality time. 

With the cost of living increasing, two in three Aussies have stated that it has made them less likely to expect expensive gifts for Valentine’s Day, with only a third of couples’ plan to give or receive gifts on February 14.

The research also indicated that the top tanked thing that partners would want on the annual day of love is for them to ‘fix something around the home’ (21 percent). With others stating they would like gifts (20 percent), handmade gifts (15 percent), chocolates (14 percent) and flowers (12 percent). 

But as 14 February looms, the topic of love languages has risen as a way to understand how couples best express and receive love. The Bunnings research outlined that ‘act of service’ was the most popular choice for Aussies (30 percent). This was followed by quality time (20 percent), words of affirmation (17 percent), physical touch (11 percent) and gifts (7 percent).

However, relationship psychologist Emma Cholakians says doing an act of service is more than doing household chores.

“An act of service can demonstrate that you have a deeper emotional understanding of your partner’s needs through doing something that will help them in a practical sense,” she says. 

“This can alleviate your significant other’s stress or worry about completing a task, as well as showing that you are thinking about them. For an act of service to truly land it requires thought, planning, time, effort, energy and also needs to be completed in a positive and willing way for it to demonstrate an expression of love.” 

But, Bunning’s Workshop D.I.Y expert Mitch Mclean stated that Aussies have on average a list of 10 tasks to tend to around home, explaining it is no surprise that Aussies want a fix-it service over flowers. 

“Your Valentine’s Day gift this year could be as simple as hanging a picture, weeding the garden or painting a door that’s in need of a refresh and the best part is it will be easy on the wallet whilst making for a meaningful gesture for your partner,” he explains.

 

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Australia is the 9th most data breached country of 2022 https://www.marketingmag.com.au/news/australia-is-the-9th-most-data-breached-country-of-2022/ https://www.marketingmag.com.au/news/australia-is-the-9th-most-data-breached-country-of-2022/#respond Fri, 27 Jan 2023 04:10:13 +0000 https://www.marketingmag.com.au/?p=25585 In 2022, Australians experienced harsh data breaches by major companies like Medibank and Optus

“Every second of 2022, 10 internet users have lost their data ” says lead researcher at Surfshark, Agneska Sablovskaja.

Research by Surfshark has outlined the countries that suffered the most data breaches, with Australia in ninth place. The top five countries that were involved in the most significant data leaks in 2022 were Russia, China, United States, France and Indonesia. The report stated Russia had the highest breach density, affecting 718 accounts leaked per thousand people. 

The Medibank breach affected more than half of all Australian email accounts that were leaked. But, Australia’s situation has improved by 65 percent compared to 2021 results. Globally, the report indicated that a total of 310.9 million accounts were breached in 2022, as opposed to the 959 million accounts in 2021. 

“While these numbers remain unsettling, we’re happy to report an immense global decrease of 68% compared to last year.” 

“Some countries, including U.S., India and Brazil, managed to improve their situation, while Indonesia, Sri Lanka and Russia experienced the biggest surges in data breaches year-over-year,” Sablovskaja says.

Australia was ranked 15th in 2021, but experienced the most severe data breaches in Australian history in 2022. Healthcare provider Medibank lost 2.1 million email accounts, with 1.8 million of those being Australian origin. Furniture giant, Amart, was also among the biggest in 2022 for Australia, 103,000 accounts were leaked with warranty details. 

Russia was the most breached country

On a worldwide scale, European accounts made up half of the total breaches in 2022, with nearly 70 percent of them being leaked were Russian accounts. Up until 2021, the United States remained the single most breach country until the invasion of Ukraine. 

A third of all accounts in Russia were leaked with the courier service CDEK and news portal NGS.ru exposing 19 million Russian accounts each. Following this, the third-largest Russian breach was of Gemotest, a medical laboratory network, which exposed another 6 million Russian users. 

 

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Decimal currency jingle added to official ‘Sounds of Australia’ https://www.marketingmag.com.au/news/decimal-currency-jingle-added-to-official-sounds-of-australia/ https://www.marketingmag.com.au/news/decimal-currency-jingle-added-to-official-sounds-of-australia/#respond Wed, 14 Dec 2022 00:41:10 +0000 https://www.marketingmag.com.au/?p=25357

Ten sound recordings with cultural, historical and aesthetic significance have been added to ‘Sounds of Australia’ for 2022. 

Julia Gillard’s misogyny speech made the list this year, alongside the Neighbours theme tune from 1987 and an advertising jingle that taught Australians how decimal currency worked in 1966.

Every year since 2007, the Australian public has been nominating ten new sounds that “inform or reflect life in Australia” to be added to Sounds of Australia, with final selections determined by a panel of industry experts. Each sound has to meet the criteria of being a significant sound recording, more than ten years old and, of course, being Australian.

The decimal currency jingle

Australia adopted decimal currency in 1966 following a major public awareness campaign that included television and radio advertisements. The characters of Dollar Bill and Mr Pound successfully explained decimal currency to Australians, with the character of Dollar Bill even inspiring a fan club.

The campaign’s catchy jingle Out with the Old and in with the New was sung to the tune of the Australian folk song Click Go the Shears, adding another layer of historical and cultural significance to the sound.

It joins a number of iconic advertising jingles on the now 170-strong list. There’s the Aeroplane Jelly song, which was broadcast up to 100 times a day on Sydney radio in the 1940s, the Louie the Fly jingle, an instantly recognisable part of Mortein TV and radio advertisements for 55 years, Happy Little Vegemites from the late 1950s, and It’s Time, the campaign song for Gough Whitlam’s 1972 election campaign for the Australian Labor Party.

A life beyond the product 

Charmingly straightforward, these ads show us how far marketing has come in the age of disruption and the attention economy. Their enduring quality has earned them a spot among a huge array of big-hitters, from the song Treaty by Yothu Yindi to You’re the Voice by John Farnham.

NFSA’s curator Thorsten Kaeding thinks the ads that make the ‘Sounds of Australia’ list share a few things in common.

Firstly, they are all incredibly catchy. They engage the listener and stay with them. They get across their message in a way that immediately catches your attention and gets the message across,” he tells Marketing.

“More importantly though, they all have a life in our culture that goes beyond the product they were developed for. Indeed, they have the power to reflect our culture more broadly and tap into our belief or ideal of who we are or would like to be.” 

If your work of sonic branding does its job well enough, it might just embed itself in Aussie culture and have people singing over 50 years later.

“Interestingly, we have had a lot of people telling us that they still use the [decimal currency] jingle, just in reverse, using it to work out how many Pounds Shillings and Pence to Dollars and Cents,” says Kaeding.

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Winners of the 2022 Australian Podcast Awards revealed https://www.marketingmag.com.au/news/winners-of-the-2022-australian-podcast-awards-revealed/ https://www.marketingmag.com.au/news/winners-of-the-2022-australian-podcast-awards-revealed/#respond Tue, 22 Nov 2022 02:01:54 +0000 https://www.marketingmag.com.au/?p=25060 The winners of the 2022 Australian Podcast Awards have been announced, which celebrated the best podcasting moments and talent across 31 categories. 

An Australian history podcast, The Last Outlaws, took home the top award for Podcast Of The Year giving listeners a memorable audio experience. The prize was received by Leyroy Parsons, who is a descendant of Jimmy Governor, podcast narrator and co-writer. The podcast focuses on painting the portrait of two Aboriginal men, as well as an exploration of the society that would become Australia – the painful history of stolen ancestral remains. 

Leyroy delivered his acceptance speech highlighting, “(Jimmy) may have committed those crimes, at the end of the day he was a husband and he was a father and people forget that about him, and doing this podcast has enabled my family to claim him and own him and be proud of him as a man.”

Osher Günsberg presented the award, saying “the podcast skilfully blends both archival research and oral history into an enthralling narrative, with exquisite sound design, beautifully visual moments, and careful scripting all for a very important story.”

Among the winners, for a consecutive third year in a row, Laura Byrne and Brittany Hockley’s Life Uncut took home the Listener’s Choice Award. Dan Ilic’s A Rational Fear took home the Best Comedy Podcast for the third year in a row, claiming their titles as the official Queens and Kings of the Australian podcast industry. 

Director at the Australian Podcast Awards, Matt Deegan, expressed his excitement about the talent. 

“Each year Australia leads the way with amazing talent and creativity that entertains, informs and inspires. This year we have seen another incredible [number] of entries and the awards winners truly represent the best in the country. It is incredible to see creators on different paths be celebrated at the Australian Podcast Awards ceremony. Congratulations to all the winners and nominees across our 31 diverse categories.”

The Australian Podcast Awards is an annual celebration of Australian podcast creatives. The entries are judged by a panel of experts that are selected across the industry, alongside a public vote – the Listeners’ Choice. 

The full list of winners can be found below:

History The Last Outlaws
Parenting Parental As Anything
Indigenous Hi, I’m Eddie
Climate Award The Yarn
Arts & Culture Let Me Tell You
True Crime The Greatest Menace: Inside the Gay Prison Experiment
Childrens Busy Bodies with Mr Snotbottom
Health & Wellbeing All in the Mind
Comedy A Rational Fear
Fiction Girls’ Night Out
Sport The Long Haul  
Sex & Relationships Pillow Talk
Entertainment radionotes Podcast
Current Affairs 7am
Business The Dive
Documentary Tender: Roia Atmar
Rising Star Justine Landis-Hanley
Network DM Podcasts
Interview Short Black with Sandra Sully
Education The Fact Detectives
New On the Down Low
Branded Content Life’s Booming
Best Publisher SBS
Creativity The Greatest Menace: Inside the Gay Prison Experiment
Best Sales House Mamamia
Creative Campaign Budget Direct / She’s on the Money
Factual Tender: Roia Atmar
Bullseye Baby Brain Podcast
Spotlight Who Is Daniel Johns?
Listeners’ Choice  Life Uncut
Podcast Of The Year The Last Outlaws
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Aussies favourite local gems revealed by Wotif https://www.marketingmag.com.au/news/aussies-favourite-local-gems-revealed-by-wotif/ https://www.marketingmag.com.au/news/aussies-favourite-local-gems-revealed-by-wotif/#respond Wed, 26 Oct 2022 23:34:43 +0000 https://www.marketingmag.com.au/?p=24825 The annual Uniquely Aussie Awards by Wotif has set a precedent of Aussies favourite travel experiences. 

Research from Wotif outlined that three in four Aussies are planning to travel domestically over summer. The categories from this research are described to celebrate the quintessential, delicious, and understated travel experiences that Aussies look for on a local holiday – ranging from classic meat pies and homemade ice cream to our picturesque island getaways and of course, our raging festivals.

Managing director of Wotif, Daniel Finch highlights his excitement, “There’s plenty to love about Australia, whether it’s quirky baked goods or breathtaking hotel views, and every year the Wotif Uniquely Aussie Awards prove just how much Aussies love sharing their local knowledge. We know a third of Aussies (33 percent)* think local recommendations are often the best recommendations, so, once again, we’ve done the very hard work of gathering up some of Australia’s best so travellers can get out there and explore what Australia has to offer this summer.”

The winning contenders

Without a doubt, Aussies love their pies, the winner is from Kincumber, New South Wales, Shhmoakesys Gourmet Pies are prepared over eight hours. This next line will make your mouth water, as they describe the pie crust as a “delicate melt-in-your-mouth pastry” with smoked meat filling. Delicious indeed. 

Australia has a wealth of landmarks and the best hotel view was awarded to the Shangri-La in Sydney. The elegant sanctuary with unparalleled panoramic views of the Sydney Harbour really showcased a winner.

Since the iconic selfie with Roger Federer and a quokka, there is no doubt that the best island award went to Rottnest Island in Western Australia. The island is described as a “bucket-list location for every Australian” as its home to sandy beaches, crystal clear waters and the cutest accommodation.

Australia is home to one of the best festivals ever, embracing culture and art, the Adelaide Fringe takes it away. The festival runs from 17 February to 19 March in 2023, bringing in eclectic and vibrant events ranging from cabaret, theatre, comedy, circus, music, visual arts and workshops.

Aussies take their ice creamery very seriously, as Planet 72 in Hervey Bay, Queensland takes the prize. It has the largest display of scooped ice cream and gelato in Australia. Locals say the Snickers-flavoured ice cream tastes like “heaven on a cone.”

The best neenish tart was awarded to Gumnut Patisserie in Mittagong New South Wales, where they produce the perfect combination of icing, filling and pastry base – really there’s nothing like them.

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Urban List collaborates with Pet Circle to launch Urban List Pets https://www.marketingmag.com.au/news/urban-list-partners-with-pet-circle-launch-urban-list-pets/ https://www.marketingmag.com.au/news/urban-list-partners-with-pet-circle-launch-urban-list-pets/#respond Thu, 06 Oct 2022 02:48:21 +0000 https://www.marketingmag.com.au/?p=24650 Urban List collaborates with Pet Circle as they expand into moving to new markets and audiences with the launch of Urban List Pets.

Since the pandemic, there has been an increase of pet-owners across Australia, where three in four Urban List audiences are now pet owners, over-indexing the Australian population by almost 20 percent. Pet Circle is Australia’s largest online pet supplies store, and was quick to connect with the launch opportunity. 

The partnership consists of scaling content by addressing the needs of two thirds of pet owners who regularly shop for their pets online as well as creating hyperlocal content for them, with 70 percent of their audience eager to source more things to do with their four-legged friends.

Urban List chief commercial officer Jacqui La’Brooy says the collaboration demonstrates Urban List’s commitment to the community.”

“As the number one destination for Australia’s culture seekers, we have a duty to anticipate our audience’s ever evolving needs, deepening our connection to their lives and always prepped to support the new wave of booking and buying decisions they have to make.”

Pet boom in Australia

Pet Circle’s director of brand and communications Ella Lymbereas sees this partnership as an important step in helping two thirds of Aussie households with pets understand how to best care for them and discover with confidence what they need.

“As a result of the pandemic pet boom and growing pet humanisation trend, Aussie pet parents are hungry for educational and entertainment content to help them connect and care for their furry loved ones. Urban List Pets will address this need with a fresh approach to content marketing,”  says Lymbereas.  

“At Pet Circle, we are passionate about helping pet parents, pet better and our partnership with Urban List Pets is a natural extension of this vision. The hyper-local, search-optimised editorial and social content we’re creating through Urban List Pets will provide a unique resource which taps into the heart and minds of pet-owning culture seekers.

Urban List is well known for their ability to pair brands with audiences actively in market, and I am looking forward to seeing these connection and conversion opportunities come to the fore through our launch partnership.” 

 

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