Cricket has been the nation’s sport for some time, but the problem is viewers drop off when nothing’s happening. Here’s how Fox Cricket used predictive AI to let fans know when the action was coming. ...
Avon saw a problem: 80% of the compliments directed at girls were based on how they look, while boys were praised for what they do. Knowing the power of praise during children’s developmental stages, Avon developed ...
Every year, come the peak of Australian summer, homes and businesses are sapped for electricity. Here’s how Powershop mobilised its customer base to give a little back to the Victorian power grid. This article originally ...
How RMIT melded its sharpest psychology and design minds to boost year-12 students’ collective memory with Sans Forgetica – just in time for the 2018 exam season. This article originally appeared in The Truth Issue, Marketing‘s first print ...
This campaign took a fun, tech-forward approach to encouraging New Zealanders to explore the nation’s first language. This article originally appeared in The Truth Issue, Marketing‘s first print edition for 2019. Campaign: Kupu Client: Spark Agency: Colenso BBDO ...
Swann Insurance sent motorcyclists on road trips to its pop-up inconvenience stores and the result was a loyalty and experience marketing hit. This article originally appeared in The Truth Issue, our first print volume for ...
Here’s how Subway leveraged World Sandwich Day hype to boost sales and help out the hungry. This article originally appeared in The Dream Issue, our October/November print edition of Marketing magazine. Campaign: World Sandwich Day Client: Subway ...
How Volvo tailored a content campaign so impactful that its dealers asked for marketing activity to be stopped because they couldn’t deal with the demand. This article originally appeared in The Dream Issue, our October/November 2018 print ...
Mercedes-Benz was not a brand known for its working class vehicles, in fact, quite the opposite. By challenging the way Australians think about ‘tough’, this campaign gained national media coverage and drove almost 100,000 leads ...
Mount Hotham ski resort was stuck in a sea of sameness, unable to differentiate itself within the market. This campaign found its success by handing over to the people of Mount Hotham. Here’s how. This article ...
New Zealand’s diet was lacking in calcium, and kids were breaking bones because of it. Here’s how a dairy brand used x-ray stickers to offer parents and kids a window on the issue. This article ...
The battle for gaming console allegiance is one of the most hard fought in modern marketing. This Sydney agency managed to garner rave reviews and drive a tidal wave social chatter for the Xbox One X, ...
