The cute mini bears have been a lunchbox favourite for over 30 years, but for the first time ever, Arnott’s enters the cereal aisle.

Arnott’s redesigned the mini bears in creating a gluten-free breakfast cereal, stating no artificial colours, flavours or preservatives, placing the cereal at a 4 Health Star Rating (HSR). The biscuit company believes the ‘Teeny Tiny Teddy Cereal’ will become a family favourite whether with children big or small. 

The new cereal will feature in two flavours. The ‘Honey Cereal’ will be miniature Tiny Teddy puffs infused with honey, contained with fibre and whole grains.

The ‘Chocolate Cereal’ features real cocoa, Arnott’s describes it as a crunchy cereal containing whole grain energy, minus the nasties. 

Marketing manager at Arnott’s, Vanessa Shannon, explains her excitement of the new product launching.

She says, “Tiny Teddy is a household favourite of our customers and has been well-loved by families for decades. When we decided to launch into the breakfast aisle, it made sense to use our littlest biscuit friends who pack a big flavour punch.”

She continues, “We’re also thrilled to offer a gluten free breakfast cereal option, which is a welcomed addition to our Gluten Free biscuit range launched last year.”

History of Tiny Teddy’s

Australians are familiar with the lunchbox favourite since the 90’s, as the biscuits feature six playful and fun characters – Happy, Cheeky, Grumpy, Silly, Hungry, and Sleepy. The company stated it sells almost 7.5 million boxes of full-size Tiny Teddy biscuits every year – a whopping 65 million Tiny Teddy’s in the last 30 years.

But Arnott’s have been creating biscuit combinations for over 150 years, supporting farmers and local businesses. 

The Teeny Tiny Teddy Cereal will retail at Woolworths for $8.90 a box. 

Feeling thirsty? Check out Tetley’s latest campaign, ‘Spill the Tea’. 

The campaign, developed by 303 MullenLowe, taps into the need for connection and the desire to disclose the truth about something juicy. 

The campaign has adopted the expression ‘Spill the Tea’ used by the younger generation in the hope to unite these consumers over a cup of tea and exchange gossip, secrets, personal confessions, controversial opinions or exclusive news.

The activation is across all film, outdoor, radio and social platforms, aiming to tackle consumers aged between 15 to 35 who don’t view tea as an option when catching up with friends. 

The brand believes that the younger generation chooses to participate in a love affair with coffee, craft beers and non-alcoholic substitutes. To tackle this, chief creative officer at 303 MullenLowe, Bart Pawlak explains the strategy behind the Tetley campaign.

“Positioning Tetley as a catalyst for the type of connection that, if online habits are anything to go by, younger Australians love to indulge in most – sharing hot gossip, scintillating secrets and eyebrow-raising revelations – in a way that is perhaps more present than what coffee or alcohol can offer,” Pawlak says.

“Best of all, we had a ready-made brand platform, entrenched in the target audience’s current vernacular. All that was left for us to do was spill it.” 

Tetley is appealing to the younger generation by enticing them to have a conversation over a cup of tea. It’s trying to phase out drinking culture and bring in a healthier option.

Managing director at 303 MullenLowe, Joanna Grey, explains the power of tea and phasing out the drinking culture. 

“The fact is, unlike alcohol which comes with a spectrum of consequences increasingly shunned by younger Australians, or coffee which is used more as an accelerant while on the go, tea has the unique power to make people pause, be more present and let the conversation start flowing,” Grey says.

“This is something we identified in the strategy development as a growing need among a generation that’s ironically feeling more disconnected than ever, and knew it would form an important consideration in the creative.”

The rebrand challenge

Tetley is a British tea that is over 180 years old, which has appointed 303 MullenLowe Sydney to lead the rebrand across Australian platforms. 

TATA head of marketing ANZ, Divya Shrivastava, explains the challenges in rebranding a company that is rich in heritage and has an older customer base.

Shrivastava says, “The challenge for us was to find a way to reinvigorate the Tetley brand and in doing so reposition the entire category in the minds of younger audiences – without alienating our loyal 55+ customer base.” 

“The result is a brand platform with a tonality that is unfamiliar in what can sometimes be a conservative tea category, and as such it quite effortlessly elevates Tetley out of the clutter.  And it will no doubt see more Australians Spill the Tea with Tetley.” 

Want to see more creative campaigns? Read how Espolòn Tequila are shaking things up ahead of the ‘Scream VI’ premiere. 

Held on 18 March, the event will raise vital funds for seriously ill and injured children and their families. 

RMHC provides a series of programs and services that support families and children through serious illnesses. Throughout Victoria and Tasmania, there is a network of Ronald McDonald Houses, family rooms and learning programs that allow families to stay with their sick children and stay close to the medical care. 

Ride for Sick Kids is composed of teams of up to 10 riders that will cycle on spin bikes across 10 hours, aiming to raise 313 nights of accommodation at a Ronald McDonald House, which is the equivalent of $50,000.

In addition to this program, another 31 riders will compete in a Road Race the day before, with participants riding either 60 kilometres or 100 kilometres, aiming to raise 156 nights of accommodation at a Ronald McDonald House, which equates to $25,000. 

Ceo for RMHC in Victoria and Tasmania, Peter Bishop, explains the significance of the fundraising event.

“Ride for Sick Kids has been an integral part of our fundraising efforts over the last 13 years, and we are delighted to be introducing our inaugural Spin Challenge this year.”

“We are calling on all Victorians and Tasmanians to support the fundraiser by taking part in the Spin Challenge or Road Race, or by making a donation online,” Bishop continues. 

“Now is the perfect time for locals to take on a new challenge and help us pedal our way to our fundraising target so we can continue to support seriously ill or injured children and their families.” 

Over $3 million has been raised by riders in the last 12 years. Clocking over 5,432 kilometres on their bikes, riders fundraised enough money for over 20,000 nights of accommodation for families.

Named ‘The Last Call’ the cocktail is a classic espresso martini with a stencil art of the ‘Scream’ murderer on top. 

The Espolòn Tequila is known for featuring its product in the film, but executives have declined to mention any hints on where viewers will see the product on screen (scream).

The company is also known for its Día de Muertos campaigns targeting the same ethnically diverse, multi-generational audience that are fixated on the Scream franchise since debuting 25 years ago. 

Espolòn are quite selective in its partnerships, as vice president of marketing at Campari America, Andrea Sengara explains, “Inserting ourselves into the cultural conversation has been instrumental in building an audience.” She continues, it’s “The first of many unique partnerships on the horizon.”

The activation features its slogan, “So smooth you’ll scream”. With ads, social media and digital marketing with a collaboration with Drizly, showcasing promotions for consumers to a contest to win movie tickets. 

And to top off International Margarita Day, the ‘Empire Screamer’ will feature a margarita topped with ‘bleeding’ fruit garnish. Another cocktail featured in the campaign is the Paloma-inspired ‘Thirsty Thriller’.

Sengara told Adweek the reason behind the exclusive partnership was due to Scream ‘Being a household name for nearly three decades, targeting the loyal fan base while also increasingly attracting a younger and more diverse 21 to 34-year-old—movie-goer crowd.”

She continues, “With the tequila category booming and becoming a cultural craze among this same demographic, it only made sense for us to align ourselves with this cult classic.”

Scream is likely to get flooded in the box office as Wednesday’s Jenna Ortega features in the film, alongside Courteney Cox and Hayden Panettiere. 

The franchise is expecting $37 million in performance at the box office, compared to its personal best in the previous Scream 3’s $34.7 million in the opening weekend in the U.S. in 2000.

A range of interactive features across Meta’s platforms are supporting the LGBTQIA+ community and are celebrating Sydney WorldPride.

The AR filter is across six iconic sites in Sydney, allowing users to go on a journey in understanding and recognising the key places and moments in LGBTQIA+ history.

Users will be able to see quotes and historical images come alive, allowing users to interact with buildings and walk through the iconic sites that have shaped pivotal moments in LGBTQIA+ history.

In order to access the filters, users must be at the site, scanning their phone on a QR code and activating the experience.

The locations for the #WalkWithPride AR filter in Sydney are: Taylor Square T2 Building, Former Darlinghurst Police Station, Former Taxi Club, Newtown Library, The Imperial and Prince Alfred Park, known as the Rainbow Path. 

A walk through history

Almost a decade after the Stonewall Riots in New York City in 1969 ignited a movement for LGBTQIA+ rights that spread across the world, the gay and lesbian community in Sydney organised a commemoration of the riots in June 1978. The event was to draw attention to discrimination and stand in solidarity with others around the world. 

This event, which shaped what we now know as the Sydney Gay and Lesbian Mardi Gras, ended in police brutality, with 53 arrested and many beaten in their prison cells. 

A long way from these beginnings, the Sydney Gay and Lesbian Mardi Gras has grown to become one of the biggest celebrations of LGBTQIA+ people in the world. But the locations used in the #WalkWithPride AR filter highlight this history, allowing users to learn about the difficult road for LGBTQIA+ rights. 

President of Pride History Group, Dr Shirleene Robinson comments on the importance of educating people about LGBTQIA+ history.

“There is a vital link between LGBTQIA+ inclusion, recognition and connection and our history. The Sydney LGBTQIA+ community has an incredibly rich history full of sacrifice and determination to make our society a better and fairer place for everyone. While there has been real struggle, there has also been love, laughter and connection as part of that journey.”

Robinson says they are excited about Meta’s support for the community.

“It is truly exciting to think that Meta has worked so closely with the Advisory Group of community advocates to develop a sensitive and educational approach that shows we have long been a vital part of this city and that our communities and experiences need to be included.”

“I know the Walk With Pride AR filter will be meaningful to people from all backgrounds and walks of life. It is a wonderful means of connecting with more than 80 years of amazing LGBTQIA+ history and to inspire us on the journey ahead.”

In a recent survey, Criteo’s recent survey, ‘The Rise of Savvy Shoppers Study’ has revealed that Australian consumers are spending more money on fuel (72 percent), groceries (71 percent), energy bills (62 percent) and mortgage/rent payments (53 percent). These figures are reflective of the last six months.

But despite the hike in prices, shoppers are continuing to make non-essential purchases even if it costs more. Australians are becoming savvier, as people head online in search of the best offers. 

Eighty percent of shoppers are spending more time online to find the best offers and values before making a purchase. Further, the results indicate that 70 percent of shoppers are finding products at better prices online than at physical stores. More than half of Australian consumers have stated they shop more online than in person. 

But with travel back in full force, 55 percent of Australians are keen to spend the same or more amount of money on travel. 

Emerging from the height of the pandemic, lockdowns isolated social outings, the survey indicated that eating out saw an increase of 60 percent. 

DIY trends have rocked trends in Australia with an increase in home furnishing purchases of 60 percent. Australians are becoming more technologically savvy with an increase of 64 percent of consumers spending money on electronics. 

Australians have changed their mindset in purchases

Buying essential items such as detergent and tissues in bulk is getting more value for money for Australian consumers (71 percent). The mindset in buying has changed, but retaining quality in products is a huge deal for Australian consumers. 

Although saving money is a priority, consumers want great products that are made to last. Ninety percent of Australian consumers have stated they prefer product quality when deciphering important factors in shopping. 

Consumers want more than just discounts. The survey outlined that loyalty points are strong motivators for shoppers to make purchases. Sixty-nine percent of consumers have stated they prefer loyalty points and 65 percent prefer alignment with a brand’s values. 

The platform is offering unique and valuable information for advertisers covering a whole range of a comprehensive curriculum. Over 14 courses are being offered, with 30 lessons that cover foundational knowledge, Pinterest ad formats and how to use on-platform measurement tools. Other subjects include: how to use Pinterest trends to your advantage. 

Pinterest Academy is laying the foundation for advertisers to learn how to apply insights and data from the platform. This allows the advertisers to understand the on-platform tools and ad solutions maximising efficiency.

The academy was established for agencies, advertisers and marketers to learn on how to tap into new audiences on Pinterest. Pinterest stated that 97 percent of the top searches on its platform are unbranded. This means that businesses small or large, will have an equal opportunity to meet their audience from the very beginning of their journey. 

Head of global business marketing at Pinterest, Stacy Malone outlined, “We created Pinterest Academy to help brands, agencies and marketers alike harness the unique intent and buying power of people on Pinterest and understand how to unlock the full potential of their campaigns on the platform.”

Furthermore, Malone addressed the value of Pinterest Academy by stating that “Only on Pinterest do people come with the clear intention of discovering the things that add value to their real lives, so they welcome content from brands that help them do just that. In today’s uncertain times, it’s more important than ever to connect with your audience where it matters, and Pinterest Academy will teach marketers how to do that effectively.”

Pinterest Academy first launched in 2019, however, this is the first time it is being available in Australia. Those enrolled will be able to find instructions and tips for every part of its campaign process. 

The courses are only available in English, with plans for more languages launching later this year, such as British English, French, German, Italian, Japanese, Portuguese and Spanish.

WorldPride Sydney 2023 is just around the corner, with the social media giant creating a loud presence on its app to celebrate the LGBTQIA+ community. 

As Pride celebrations begin kicking-off this Sunday, Snapchat and ReachOut are launching an in-app augmented reality (AR) experience. The feature will focus on allyship and educate users about how to be a better ally to the LGBTQIA+ community.

Users will be able to access a ‘Face Lens’ called ‘Under One Sky as an Ally’, where Snapchatters will be able to utilise the power of AR to share with their closest friends and family in a bid to show they are a proud LGBTQIA+ ally. 

Snapchatters will be able to access vital information through ReachOut’s Allyship information hub. The social media platform reaches a community of more than seven million Australians, including 75 percent aged between 13 – 34. The company outlines the importance of showcasing an allyship between Gen Z and young Millennial users. 

Snapchat’s APAC head of policy, Henry Turnbull commented on their excitement of bringing forward this campaign.

Turnbull says, “At Snap we believe it’s really important to promote the safety and wellbeing of LGBTQIA+ people and the wider community. It’s great to be able to support ReachOut, who are doing critical work in this space, to share meaningful resources with young people.”

As Pride celebrations begin around the world, ReachOut director of marketing and fundraising, Tracey Campbell comments on the importance of this campaign with Snapchat.

“ReachOut is excited to be partnering with Snap during Pride to encourage young people to be good LGBTQIA+ allies. Around 35 percent of young people accessing ReachOut’s youth mental health and wellbeing services identify as LGBTQIA+.”

Campbell continues, “Being a good ally and doing what you can to call out discrimination can help young people in the community feel supported. We are proud to be working alongside Snapchat to help spread this message and encourage strong allyship.”

The beverage giant is asking Melburnians to celebrate summer by sharing acts of kindness – and generating brand awareness. 

In a fun collaboration with global influencer agency, Billion Dollar Boy, the campaign was fuelled by research that shows helping others can be good for mental health. In an effort to reduce stress, and improve emotional and physical well-being, the #PassTheSunshine campaign is encouraging Melburnians to take a stance and show random acts of kindness – for the benefit of their health!

The campaign features TikTok stars like Matt Storer, who is known for his comedic parodies and musical skits. Storer, alongside other creators, features on a high-resolution, 28-metre digital billboard in Bourke Street Mall, proudly known for its eclectic busking community.

The billboard shows Storer performing his one-minute long original song, ‘Pass The Sunshine’, with lyrics appearing as subtitles. 

The campaign names Melbourne as one of the ‘friendliest city in the world’ and encourages people to live up to this ‘street cred’.

Other media personalities in the campaign include Nathan Lust and Angelo Marasigan, Ginger and Carman, comedic creator, Jimmy Jan, and Wiggle favourite, Tsehay Hawkins. 

The activation will encourage social media users to duet or remix TikTok performances of ‘Pass The Sunshine’ with the aim to encourage audiences to create unique and fun versions of the song and spread the campaign message. Successful creatives will have the opportunity to feature on the digital billboard on Bourke Street.

The company is also hosting an in-person pop-up at Bourke Street from the 22 to 23 February. Visitors will be offered free samples of Lipton Ice Tea ‘No sugar’ and the opportunity to act like movie stars, as a production crew will be there on site filming.

Pepsi Lipton’s global chief marketing officer, April Adams-Redmon, explains her excitement about this activation.

“At Lipton Ice Tea, we believe that happiness can be found in small, everyday moments in life. Lipton Ice Tea is all about being that perfect refreshment to uplift these moments, especially when enjoyed with others,” she says.

Adams-Redmon continues, “The #PassTheSunshine message perfectly captures those moments of joy we’d love our consumers to share in and pass onto others. We are proud to launch our biggest ever creator campaign in Australia, on the nation’s largest digital billboard, and with no other than some of the country’s most popular and creative influencers to spread the sunshine!”

How did Matt Storer use his magic? 

Matt Storer was the mastermind behind the billboard’s jingle.

“I like to think I could write a catchy tune about anything, but didn’t quite expect to be writing one about Ice Tea,” says Storer.

“It was a unique and rewarding challenge and I think we nailed exactly what we were aiming for. It’s still happily stuck in my head, and I had to listen to it more than anyone else, so that’s saying something.”