True loyalty is not a points program or a rewards card. These are tactics that bring brands and customers closer together. But genuine loyalty is an outcome. It’s a goal that can only be achieved ...
A year ago, Adore Society softly launched to a database of existing members. A week later, the program had more than 20,000 sign-ups. One year on, the program has flourished and exceeded business goals. Miranda ...
The streaming market has become so saturated that consumers are basically back to paying for extra channels and unwatched shows. Each platform has one or two things that each user actually wants. Netflix has Bridgerton. ...
In most organisations, brand – its health, its architecture and even its tracking results – are still viewed solely as a marketing function. The common belief remains that marketing departments are considered the only custodians ...
