This case study explores how Mitsubishi Motors partnered with CarsGuide Labs and Wavemaker to create an online experiential road trip to simultaneously engage its current and future customer base. The initiative was particularly timely in ...
This case study demonstrates how Latrobe City Council’s ‘International Rose Garden Festival’ transformed the traditionally in-person festival into a virtual experience for guests to enjoy from the comfort of their own home. Background: The International ...
This case study demonstrates how Australian graphic design start-up and tech unicorn Canva used Impact’s Partnership Cloud platform to build a 12,000+ diverse network of referral partners in six months. Campaign: Developing a scalable and ...
This case study examines how a skincare retailer integrated user-generated content – via a baby product review site, Tell Me Baby – into its ongoing marketing strategy to build trust, authenticity and reliability with customers. ...
This case study explores how Bakers Delight was able to ensure a quick response to changing regulations during COVID-19, with on-brand automation at scale for all of its franchisees. Background & Objectives Bakers Delight has ...
The BWS Insider initiative utilises team members to create compelling content on social platforms, rather than rely on a traditional business account. The 30 advocates selected by BWS share the drinks they love across their ...
This case study uncovers how Optus used new technologies and artificial intelligence (AI) to engage with customers and offer a personalised experience.
This case study demonstrates how travel brand Luxury Escapes partnered with Graffiti to create a unique marketing experience that successfully generated brand awareness and ultimate resulted in over 19 stories being published and over 5.5 million ...
With the Australian banking sector in absolute turmoil, a faction of new-age banks, or ‘neo-banks’, have begun sprouting. For Up Bank, a totally digital neo-bank with no physical presence, every interaction is precious; here’s how ...
There are just fewer than 101,000 dogs in New York City, and in April of this year, Puppo made a personalised poster – including name and bespoke dietary advice – for every single good boy ...
To launch its newest brand platform, ‘It’s not stock, it’s Shutterstock’, the content company took hold of a global discussion around the worst failure in festival history, and turned it into a fire-starting success. Here’s ...
