For some brands, big success can bring big problems. RSPCA Queensland’s brand recognition meant that more pet owners were surrendering pets to its shelter, resulting in increased difficulty providing animal care and significant operational costs. ...
Particularly with FMCGs, consumers can be creatures of habit. All they wanted was for people to try it – here’s how the Sunbites campaign exploded exposure with just the right blend of social and interactive. ...
AI technology is able to detect melanoma more successfully than the naked eye. Here’s how a Bondi Beach activation generated exposure for the technology. Campaign: Outthink Melanoma Client: IBM Watson Agencies: GPJ Australia – experiential, Ogilvy Australia ...
Cook Islands’ primary tourism customer segment was travellers who visited resorts to sunbake. A competitive tourism industry meant a new audience had to be identified and approached. This article originally appeared in The Experience Issue, ...
Through category insights, data breakthroughs and a cough-prediction algorithm, Prospan was able to boost sales and reach. This article originally appeared in The Experience Issue, our February/March 2018 print edition of Marketing magazine. Campaign: Don’t ignore a cough ...
Racegoers were happy to post photos of themselves on social, but not to parade on a catwalk in front of judges and other punters. Here’s how Melbourne Racing Club revitalised the experience to boost Fashions ...
Coles’ decision to delete Soothers products from its range meant the brand had to fight for its life. It leveraged a gold nugget of consumer insight that turned the tides. This article originally appeared in The Experience Issue, ...
Case study: the E10 OK campaign aimed to address misconceptions and promote consumer reappraisal of E10 fuel in Queensland. This article originally appeared in The Serve Issue, our October/November 2017 print edition of Marketing magazine. Campaign: Biofuels ...
Case study: Australia and New Zealand have some of the highest rates of unused annual leave among the world’s developed nations. Choice Hotels Asia-Pacific’s ‘Need a Break’ campaign encouraged workers to take short breaks. This article ...
Here’s how the Learning for a Better World Trust supported Dr Kakenya Ntaiya in her March 2017 media tour. This article originally appeared in The Culture Issue, our August/September 2017 issue of Marketing magazine.https://www.marketingmag.com.au/news-c/culture-mk0817-mag-intro/ Campaign: Dr Kakenya Ntaiya ...
Case study: here’s how Tourism Australia’s brought the world’s most influential culinary professionals to Australia to inspire inform and earn their advocacy of our food and wine scene. This article originally appeared in The Culture Issue, ...
